Price Sensitivity for Electronic Entertainment

Price Sensitivity for Electronic Entertainment
By:Gunnar Clausen
Published on 2005-05-15 by Universal-Publishers

Click The Button Below To Download The Book

This study presents a comprehensive behavioral model for the determinants and consequences of price sensitivity in the domain of electronic entertainment. Survey data was collected in the fields of internet entertainment, video games, and mobile entertainment. The data is analyzed using a structural equation modeling approach for the whole sample and for each domain, respectively. The estimates yield a close overall model fit. However, considerable differences between the domains exist. The model is embedded in a learning theory paradigm that explains why price sensitivity has become an increasingly popular phenomenon. The model and the methodology used in this study can help researchers and practitioners to better understand and cope with price sensitive consumers.

Book was written in en

eBook Version Availability Status at PDF is true and in ePub is true

Book Preview

Click The Button Below To Download The Book

Comments

Post a Comment

Popular posts from this blog

Television Entertainment

Image
Television Entertainment By:Jonathan Gray Published on 2008-03-07 by Routledge Click The Button Below To Download The Book Television entertainment rules supreme, one of the world’s most important disseminators of information, ideas, and amusement. More than a parade of little figures in a box, it is deeply embedded in everyday life, in how we think, what we think and care about, and who we think and care about it with. But is television entertainment art? Why do so many love it and so many hate or fear it? Does it offer a window to the world, or images of a fake world? How is it political and how does it address us as citizens? What powers does it hold, and what powers do we have over it? Or, for that matter, what is television these days, in an era of rapidly developing technologies, media platforms, and globalization? Written especially for students, Television Entertainment addresses these and other key questions that we regularly ask, or should ask. Jonathan Gray offers a lively a...
Read more

Sideshows & Spectacles

Image
Sideshows & Spectacles By:Inc Pomegranate Communications Published on 2018-01-15 by Pomegranate Communications Click The Button Below To Download The Book Come one, come all! For high-wire entertainment, dramatic feats, original acts, and the most magnificent exhibitions from around the world, take a seat and enjoy the Victorian eras dazzling sideshows and spectacles. (Performances dailyrain or shine.) Book was written in en eBook Version Availability Status at PDF is falseand in ePub is false Book Preview Click The Button Below To Download The Book
Read more

The Address Directory of Celebrities in Entertainment, Sports, Business & Politics

Image
The Address Directory of Celebrities in Entertainment, Sports, Business & Politics By:David R. Moore Published on 2005 by Americana Group Publishing Click The Button Below To Download The Book This directory gives the reader mailing addresses of over 20,000 celebrities in the fields of entertainment, sports, business & politics. In addition, this directory gives biographical data such as birthdays, charities, hobbies and awards of the celebrities listed. Also included are question and answers to common letter writing techniques for the autograph collector, fundraiser or anyone wishing to contact a celebrity. Book was written in en eBook Version Availability Status at PDF is falseand in ePub is false Book Preview Click The Button Below To Download The Book
Read more