Branded Entertainment

Branded Entertainment
By:Jean-Marc Lehu
Published on 2007 by Kogan Page Publishers

Click The Button Below To Download The Book

|Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale.| Patrick Quinn, PQ Media Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film, to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; methods employed by different brands Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and exploiting the opportunities afforded by advances in technology to spread the message across multimedia channels. |Lehu explores the long history of product placement , and discusses its potential in the future|.

Book was written in en

eBook Version Availability Status at PDF is true and in ePub is false

Book Preview

Click The Button Below To Download The Book

Comments

Post a Comment

Popular posts from this blog

Television Entertainment

Image
Television Entertainment By:Jonathan Gray Published on 2008-03-07 by Routledge Click The Button Below To Download The Book Television entertainment rules supreme, one of the world’s most important disseminators of information, ideas, and amusement. More than a parade of little figures in a box, it is deeply embedded in everyday life, in how we think, what we think and care about, and who we think and care about it with. But is television entertainment art? Why do so many love it and so many hate or fear it? Does it offer a window to the world, or images of a fake world? How is it political and how does it address us as citizens? What powers does it hold, and what powers do we have over it? Or, for that matter, what is television these days, in an era of rapidly developing technologies, media platforms, and globalization? Written especially for students, Television Entertainment addresses these and other key questions that we regularly ask, or should ask. Jonathan Gray offers a lively a...
Read more

Sideshows & Spectacles

Image
Sideshows & Spectacles By:Inc Pomegranate Communications Published on 2018-01-15 by Pomegranate Communications Click The Button Below To Download The Book Come one, come all! For high-wire entertainment, dramatic feats, original acts, and the most magnificent exhibitions from around the world, take a seat and enjoy the Victorian eras dazzling sideshows and spectacles. (Performances dailyrain or shine.) Book was written in en eBook Version Availability Status at PDF is falseand in ePub is false Book Preview Click The Button Below To Download The Book
Read more

The Address Directory of Celebrities in Entertainment, Sports, Business & Politics

Image
The Address Directory of Celebrities in Entertainment, Sports, Business & Politics By:David R. Moore Published on 2005 by Americana Group Publishing Click The Button Below To Download The Book This directory gives the reader mailing addresses of over 20,000 celebrities in the fields of entertainment, sports, business & politics. In addition, this directory gives biographical data such as birthdays, charities, hobbies and awards of the celebrities listed. Also included are question and answers to common letter writing techniques for the autograph collector, fundraiser or anyone wishing to contact a celebrity. Book was written in en eBook Version Availability Status at PDF is falseand in ePub is false Book Preview Click The Button Below To Download The Book
Read more